Jobs

Freelance Marketing + Communication Specialist

Job Title: Marketing and Communication Specialist (Contractor)

Location: 95% Remote (Must reside in NY Metro Area, Salt Lake City, UT, Phoenix, AZ, or Northern VA) With 1-2 trips per year.

Pay Rate: Starting at $35/hour (potential increase based on experience)

Hours: Minimum 10 hours per week

Company Info + Overview:

Birthsmarter is a female-founded, parent-led organization offering nonjudgemental, inclusive and accessible prenatal education across the U.S. Since our founding in 2019, we’ve experienced significant growth, with our award-winning classes disrupting the industry. Our team delivers high-quality, empowering education to expectant parents in New York, Salt Lake, Phoenix, Online, and On-Demand, with (MANY!) more cities coming soon. We’re driven by critical thinking, problem-solving, and improving outdated models of teaching, birthing, and doing business!

We’re seeking a part-time, dynamic, growth-oriented, Marketing and Communication Specialist to strategize and create campaigns that bring our game-changing approach to more families. The ideal candidate will create authentic marketing materials for our social platforms, website, emails, and events by capturing our brand voice and taking the lead on design, video production, and copy writing.

Over the last five years we’ve tried many different strategies when it comes to investing in marketing and have come back time and again to relying on word of mouth referrals. When it comes to social media, for example, we’ve seen high engagement and produced an incredible amount of content that we’re very proud of on Instagram. In the last eight months, however, we’ve chosen to step back from content creation and social engagement to focus on other areas of growth. Given the success of our inaugural Teacher Training Program, we’re ready to breathe new life into our Instagram presence and invest in a Comms strategy across marketing platforms to drive brand awareness and increase revenue. Given our company’s traction and history, we are not looking for someone to reinvent the wheel and we are defintely not looking for someone to plug Birthsmarter into standardized marketing templates. Instead, we’re looking for a creative and detail-oriented individual to thoroughly audit our past efforts and plethora of unpublished content, carve out the hidden gems within Birthsmarter and create a marketing plan that rivals the authenticity of our approach to prenatal education.

This role is 95% remote with occasional hours in NYC, SLC, or PHX to allow for co-working with someone from our leadership team. A minimum commitment of 10 hours per week is required, with flexibility to increase based on project needs. Travel 1 to 2 times per year is expected.

Key Responsibilities:

• Develop and execute effective and engaging marketing strategies across various channels, with a strong focus on driving engagement on social media platforms (Instagram, TikTok, YouTube).
• Create compelling, written content with consistent brand messaging and voice for social media, website, emails, and events
• Repurpose, capture, and produce high-quality videos and graphics
• Attend weekly virtual meetings, monthly in-person meetings, and travel 1-2 times per year for events or meetings

Qualifications:

• Proven experience in marketing and communication, especially social media strategy and execution
• Strong writing skills for engaging and nuanced content
• Proficiency in design tools and video production software
• Ability to work independently and manage multiple projects at once
• Residency in New York City, Salt Lake City, Phoenix, or Northern VA for occasional in-person meetings
• Flexibility, adaptability, and strong collaboration skills

Benefits:

• Competitive hourly pay starting at $35, with potential increases
• Flexible, remote work environment with minimal travel
• Opportunity to join a collaborative, impact-driven team and positively influence the future of birth + parenting

You’d be a great fit if:

• You think outside the box and create non-generic, brand-aligned marketing campaigns
• You create simple, visually appealing graphic and video content and straightforward written copy
• You’re interested in pregnancy, childbirth, or early parenthood
• You’re self-motivated and efficient in remote work
• You’re thoughtful, strategic, and analytical

You would not a be a good fit if:

• You lack attention to detail in design and document formatting. (Seriously, we’re nit-picky – but in a good way).
• You rely heavily on AI for content creation and copy writing. (There’s a time and a place for AI, but we really love stuff made my humans).
• Create primarily trend-driven marketing materials or believe there’s a one-size fits all approach to marketing service based businesses.

Start Date: Ideally by September 3rd

Interested? We’d love to hear from you.

Applications are due by 12pm MT on August 12th.

Applications are now closed!

Questions? Email lauren@birthsmarter.com