Privacy Policy

The security of your personal information and your privacy are extremely important to us. Our commitment to your privacy also means that we use your data only to improve our services and provide them to you. We will not sell your personal information to anyone.

We have prepared this Privacy Policy to describe to you our practices regarding the Personal Data (as defined below) we collect from users of our website, located at and our mobile application (“Application”) (the website and the Application are referred to collectively as the “Site”) and online services (“Services”).

Questions; Contacting Company; Reporting Violations

If you have any questions or concerns or complaints about our Privacy Policy or our data collection or processing practices, or if you want to report any security violations to us, please contact us at the following address or phone number:

Birthsmarter, Inc
Attn: Ashley Brichter
1617 South 1700 East, Salt Lake City, 84108

User Consent

By submitting Personal Data through our Site or Services, you agree to the terms of this Privacy Policy and you expressly consent to the collection, use and disclosure of your Personal Data in accordance with this Privacy Policy.

What types of information do we collect?

We collect non-personal information when you visit our website. This information mainly consists of technical and aggregated website usage information, such as browsing activities, non-identifiable information regarding your devices, operating system, internet browser, and similar information. None of this can be identified to you.

We also collect personal information in order to provide our maternal care services and to enable you to participate in our programs. This information includes information gathered in web forms such as name, email address, phone number, age. We may also collect information about your pregnancy such as partner’s name and email address, due date, whether you are a first time parent, pregnancy and birth goals, and health history, including pre-existing conditions. In order for us to provide you with our maternal care services and expert-led programs, and to allow us to track outcomes, we request that you respond to surveys at the beginning of the program, and from time to time. We may also collect personal information when you respond to marketing emails, promotions, sweepstakes, or contests that we sponsor.

Payment information is collected when you sign up for programs, but the information is passed directly (and securely) to our payment processor and we do not retain your credit card information. You may see our payment processor’s privacy policy here.

Information you choose to provide throughout your program to our providers and your group will be associated with your account, but how much information you share is your choice.

We utilize certain third party applications to provide video conference and messaging services. We have no control over the privacy practices of any of these third party providers, and we encourage you to refer to their privacy policies described below.

With your consent, we may record video conference sessions using the Zoom platform. When you enter a video conference session, the Zoom platform will notify you that your session is being recorded and obtain your consent. Sessions are downloaded by us and stored for quality assurance and training purposes. Zoom’s privacy policy is here.

Provider and group text conversations are facilitated utilizing the WhatsApp platform. WhatsApp’s privacy policy is here.

How do we use the information we collect?

We use the information we collect for the following purposes:

How do we collect information?

When and with whom do we share your personal information?

In addition to any sharing with third parties from time to time with your explicit consent, we may share your information in the following ways:

When do we share non-personal information?

Information that cannot be traced back to an individual is non-personal information, such as anonymized or aggregated information. We may transfer, share with select business partners, disclose or otherwise use non-personal Information at our sole discretion and without the need for any further approval from you. You accept that we own all the aggregated and anonymized data collected or created by us.

What about information you want to share with others?

Our platform enables you to share your personal information with others, including members of your groups, your providers, via our platform or otherwise. Please use caution when sharing your personal information with others. The information you share will be shared according to your instructions and actions, and we have no control over what happens with your information once you share it with others.

How long do we keep your personal information?

We will keep your personal information for as long as your user account is active, in order to allow you to have access to your information and to provide you with our services.

We may continue to retain your personal information even after you deactivate your user account or stop using our service, as reasonably necessary to comply with our legal obligations, to resolve disputes regarding our users, enforce our agreements, improve our service or protect our legitimate interests.

What security measures do we take to secure your personal information?

We maintain industry-standard means of physical, administrative, and technological safeguards to preserve the integrity and security of all information collected by us.

Please note that regardless of the measures and efforts taken by Birthsmarter Inc we cannot and do not guarantee the absolute protection and security of your personal information we hold.

California “Shine the Light” Law

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by Birthsmarter Inc, to third parties for the third parties’ direct marketing purposes. To make such a request, please send an email to or write to us:

CA Shine the Light Privacy Rights

Birthsmarter, Inc
1617 South 1700 East
Salt Lake City, UT 84108

Information for Nevada Residents

Pursuant to Nevada law, you may direct a business that operates an internet website not to sell certain personal information a business has collected or will collect about you. Birthsmarter, Inc does not sell your personal information pursuant to Nevada law. However, Nevada residents have the legal right to opt out of the sale of their personal information, even if their information is not currently being sold. For more information about how we handle and share your personal information or to opt-out under Nevada law, contact us at

“Do Not Track” Requests

Currently, various browsers — including Internet Explorer, Firefox, and Safari — offer a “do not track” or “DNT” option that relies on a technology known as a DNT header, which sends a signal to Web sites’ visited by the user about the user's browser DNT preference setting. We do not currently commit to responding to browsers' DNT signals with respect to sites we provide, in part, because no common industry standard for DNT has been adopted by industry groups, technology companies or regulators, including no consistent standard of interpreting user intent.

Use of Cookies & Tracking Technologies

We, together with our marketing, analytics and technology partners, use certain monitoring and tracking technologies (such as cookies, beacons, pixels, tags and scripts) on our website, certain partner sites and social networks. These technologies are used in order to maintain, provide and improve our services on an ongoing basis, and in order to provide our users with a better experience. Such technologies enable us to maintain and keep track of our users preferences and authenticated sessions, to better secure our services, to identify technical issues, user trends and effectiveness of campaigns, and to monitor and improve the overall performance of our services.

In order for some of these technologies to work properly, a small data file (“cookie”) must be downloaded and stored on your device. By default, we use several persistent cookies for purposes of session and user authentication, security, keeping the user’s preferences (such as regarding default settings), monitoring performance of our services, and generally providing and improving our services.

If you would prefer not to accept cookies, most browsers will allow you to adjust your settings to notify you when you receive them, automatically reject them or disable existing ones. Depending on your mobile device and operating system, you may not be able to block and delete all cookies.

Deleting cookies does not delete Local Storage Objects (LSOs) such as Flash Objects and HTML5 Local Storage or Session Storage. If you use Google Chrome, you can learn more about locally stored data in your browser, and how to control here.

Please note that deleting our cookies or disabling future cookies or tracking technologies may prevent you from accessing certain areas or features of our services, or may otherwise adversely affect your user experience.

How do I manage cookies?

Most web browsers let you choose whether to accept cookies. Most also let you delete cookies already set. The choices available, and the mechanism used, will vary from browser to browser. Such browser settings are typically found in the “options”, “tools” or “preferences” menu. You may also consult the browser’s “help” menu. For example:

There are online tools available for clearing all cookies left behind by the websites you have visited, such as Usually, deletion of cookies will anonymize the information associated with the pixel and a website will not receive any further associated information.

Online Advertising

In order to promote our app and services, we use platforms such as Facebook for online campaigns.

For example, we may use Facebook’s “Custom Audience Tool” to display interest-based ads promoting our app. We do not share personal information with Facebook, but given that Facebook knows the identity of their users, they may link the fact you clicked on our ad with your identity. Further, we report app events to Facebook to help optimize our campaigns, but we do not share with Facebook the meaning of such events. In other words, Facebook will receive information about your usage of the app but not any personal, medical or health related content. If you do not want to receive interest-based ads on Facebook, you can adjust your ad preferences through your Facebook settings. We use the same approach with other ad partners, such as Google; we will never share your personal information with any of them.

How old do you have to be to use Birthsmarter?

All our services at Birthsmarter are not designed for anyone under the age of 18. Furthermore, we do not knowingly collect or solicit any information from anyone under the age of 18. If we learn or are informed that we unintentionally collected personal information from an individual under the age of 18, we will delete such information. If you believe that we might have any information regarding a person under the age of 18, please contact us at

International Users

The services are intended for use by United States residents. The information we collect from you will be stored and processed in the United States, or any other country in which we, or our affiliates, maintain facilities in, and in other jurisdictions as necessary for the proper delivery of our services or as may be required by law. If you are located outside the United States, please note that we will transfer your information, including your personal information, to a country that does not have the same data protection laws as your jurisdiction, and you consent to such transfer of information to the United States or any other country in which we or our service providers maintain facilities.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. Birthsmarter, Inc may, in its sole discretion, update this statement at any time by posting the amended statement on the website, and it shall be effective upon posting.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us by email: