About Us

You could take an old-school hospital birthing class or a classic Lamaze class. You could try the Bradley Method, Hypnobirthing, or Birthing From Within. You could also just watch a bunch of videos online. We know there are lots of ways you can prepare to have a baby, but we think you should learn with us! Here's more about our story, our core values, and our team. Maybe we'll be a good fit!

Why us?

We're a group of pretty smart and extremely thoughtful parents, doulas, and birth educators providing practical wisdom and guidance to you: (soon-to-be) pretty smart and extremely thoughtful families. Birthsmarter is unique in being deeply rooted in education theory and mindful pedagogy, and we know that education is more than the transfer of knowledge from one person to another. We are here to model critical, creative, and compassionate thinking; to help you develop a framework for interpreting what the "experts" have to say and navigating a system that is built on binary thinking.

When our founder, Ashley Brichter, gave birth for the first time in 2014, she had experience with hundreds of families as a doula and birth educator. She already knew everything traditional birth classes were teaching. She felt like she'd done everything right. Then, real life happened (here's her birth story) and she realized something was missing. Ashley went back to the drawing board and questioned everything she learned becoming a doula, a childbirth educator, and a parent herself. Birthsmarter is the result: In a world where it is difficult to keep sight of what is most important, Birthsmarter aims to call your attention to The Pregnant Opportunity: a critical time when we can improve birth for families and elevate families through birth.

Birthsmarter lives in the space where biology meets society, wisdom meets data, and empathy meets activism. We believe that transparency is the key to birth, babies, and business. It is always worth investing in parents, and together, we can change the world. Our unique birth and parenting classes offer expecting parents and their support team the information and practice that will enable them to think critically and improvise during high-stakes moments. Our continuing education workshops empower health and wellness professionals to become trusted pillars of their perinatal community. We’re shaping the future, one birth at a time.

Our Team

Ashley Brichter, Founder

Ashley is a certified cooperative childbirth educator, birth and postpartum doula, and lactation counselor. She is the founder of Birthsmarter, which provides relevant and inclusive education for expectant parents living in NYC and virtually, across the world. With over a decade of experience supporting new parents, Ashley provides one-on-one support, group classes, lectures, and distance learning for the perinatal population and the professionals who serve them. After the birth of her first child in 2014, Ashley became driven to understand birth physiology on a deeper level. Better for it, she coined The Three Actions™; the core of Birthsmarter’s curriculum. Her fresh perspective on pregnancy, childbirth, and parenting is now sought after by individuals, brands, and media outlets. Ashley sits on the board of CEA/MNY and ProNatal Fitness.

Caprice Abowitt, Lead Educator

Caprice is a certified yoga instructor, birth doula, childbirth educator, and Certified Breastfeeding Counselor. A classically trained dancer, Caprice fell in love with yoga after sustaining a back injury and now specializes in kids yoga, pre/postnatal yoga, and yoga for the pelvic floor. She is a senior teacher at the Prenatal Yoga Center, where she co-leads teacher training in New York City and along the East Coast. In addition, she directs mentorship and continuing education programs. She is based in Brooklyn, NY where she lives with her husband and son.

Elizabeth Perez, Lead Educator

Elizabeth is a birth and postpartum doula, Certified Lactation Counselor, prenatal yoga teacher, and baby wearing educator. She has additional training in Spinning Babies®, Herbs and Rebozo work and currently serves on the Board of Directors for the Childbirth Education Association of Metropolitan New York. Elizabeth is a native Spanish speaker and is committed to supporting queer families and families in need. She currently lives in Brooklyn with her man and baby boy wonder.

Liz Bueno, Childbirth Educator

Liz is a birth doula and midwife assistant who is currently attending Colorado State University School of Nursing; pursuing a second bachelor’s degree in nursing. She is certified in Spinning Babies®, trained in Hypnobirthing techniques and completed the Midwifery Assistant training at Ina May Gaskin's The Farm in Tennessee in 2015. She was born in Colombia, raised in Queens, NY and now lives in Colorado with her partner, their daughter and two crazy dogs.

Beth Hardy, Childbirth Educator

Beth Hardy is a birth and postpartum doula and board-certified music therapist. Beth is passionate about all things birth; whether she is helping clients find their power and voice during labor, supporting new families as they navigate the uncharted waters of parenthood, or writing one-of-a-kind Womb Songs for expectant parents. Beth identifies as queer and specializes in working with LGBTQIA+ families. She is the mom of two kids and lives in Salt Lake City, UT.

Bre Cain, Creative Director

Bre is currently being certified as a fertility, birth, and postpartum doula. Her passion for birth work started when some good friends asked her to capture their birth in 2018. She currently does birth and newborn film and photography in the Salt Lake City area. In addition to birth work, Bre is a filmmaker, photographer, and graphic designer. She has been in the design field for 13 years and graduated with a degree in marketing and graphic design. She was born in North Dakota and now lives in Colorado with her husband, daughter, and two massive dogs.